Many stoma pouch wearers suffer from discomfort due to skin tears and sores from repeatedly having to peel off their stoma pouch to empty it. CliniPeel's adhesive remover enables these pouches to be easily peeled off the body with no skin damage.
“There’s no ouch! with my stoma pouch” highlights the pain and discomfort that repeated removal of these pouches can cause. The clever wordplay makes this catchy and memorable, whilst raising awareness that skin trauma shouldn’t have to be a side effect of having a stoma bag.
The modern fresh colour palette moves away from the traditional clinical look, enhances the positive message and also appeals to both younger and older age groups. This effective design also makes the product the centre piece.
As well as the ads, targeted mailers were also sent out in the shape of the Spray can, highlighting the benefits of CliniPeel.
Follow up mailers were also sent out, where the recipient had to peel away the cover to reveal why a stoma pouch wearer was so excited.
